B.A. (Hons) English with Mass Communication & Journalism

ABOUT THE COURSE

Double Major. Double Advantage. Double Career Path.

This unique B.A. Honours programme offers the best of both worlds — the depth and creativity of English Literature and the dynamism and practicality of Mass Communication and Journalism. It empowers students with two distinct skill sets, opening doors to more career opportunities and broader professional horizons. Students develop a solid foundation in critical thinking, literary analysis, and writing, while gaining hands-on experience in reporting, editing, digital storytelling, and visual media production. This dual expertise prepares graduates for a wide range of fields such as content creation, publishing, advertising, corporate communication, education, and beyond.

The programme has its roots in the B.A. English Literature and Communication Studies (Model III – Double Main), which was launched at St. Xavier’s College for Women, Aluva in 1995. As one of the earliest double major programmes in the state, it was designed to offer equal emphasis on literature and media studies, giving students the flexibility to pursue higher education or careers in either stream. With the introduction of the Four-Year Undergraduate Programme (FYUGP), the course has been restructured into a job-ready, industry-friendly programme that retains its strong literary base while aligning closely with the demands of today’s media and communication landscape. Through seminars, workshops, industry visits, internships, and practical assignments, students are exposed to real-world experiences and are trained to confidently step into a variety of professional roles.

Key Highlights

• Dual Expertise: Strong grounding in literature and communication, with practical training across traditional and digital media.
• Wider Job Opportunities: Careers in education, publishing, media, advertising, corporate communication, public relations, and more.
• Hands-on Learning Every Semester: Engage in lab-based and field projects in:
  • Print Journalism
  • Radio Production & Podcasting
  • Television & Video Production
  • Social Media & Content Strategy
  • Event Management (via college fests and outreach activities)
• Multidisciplinary Exposure: With minor and MDC subjects like Photography, Branding, AI & Media, and Digital Journalism, students gain a comprehensive and contemporary skill set.

Facilities & Enrichment

✅ Advanced Language Lab
✅ IELTS & Language Proficiency Training
✅ Editing & Design Software Training
✅ Media Studio
✅ Workshops, Guest Talks & Industry Collaborations
✅ Internship Support and Portfolio Development

Job Opportunities

Graduates of the B.A. (Hons) English with Mass Communication and Journalism programme enjoy a wide spectrum of career options, thanks to their dual training in literature and media. The course equips students with critical, creative, and communicative competencies that are highly valued across industries.

In the Media & Communication Sector:

• Journalist (Print, Broadcast, Digital)
• Content Writer / Editor
• Copywriter / Scriptwriter
• Radio Jockey / News Anchor
• Social Media Manager
• Media Analyst
• Public Relations Officer
• Digital Marketing Executive

In the Creative & Publishing Industries:

• Publisher’s Assistant
• Literary Agent
• Creative Writer / Blogger
• Proofreader / Copy Editor
• Translator / Technical Writer

In the Corporate & Government Sectors:

• Corporate Communication Executive
• Brand Strategist
• Event Coordinator
• Communication Trainer

In Academia & Research:

• English Language Trainer
• Research Scholar
• Teaching Assistant / School Educator
• IELTS / TOEFL Trainer